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Uses external party auditors to act as customers with the intention of gathering information for purposes of verifying quality and performance of products or services being rendered by a firm. It is a valuable management measuring tool for businesses that needs accurate and ready information to evaluate their employees and compare their products and services to the competition.
Foot Traffic Count
Uses external field researchers to gather information for the purpose of determining population and demographics mix of a particular area. It is a valuable management measuring tool for businesses that needs accurate and ready information to prepare marketing strategies and programs of the Company.
Product Acceptability Test Program
Uses field researchers to gather information for the purpose of evaluating customer response to an idea/concept prior to introducing the product to the market. It identifies customer perceptions, wants and needs of a product or service.
Uses external auditors act as customers with the intention of gathering unbiased and first-hand information or data from Competitors for the purpose of benchmarking, verifying performance, compliance and quality of brand, products and services rendered by a firm. This is also to analyze the Company’s competitive advantage as compared to its competitors based on identified standards.
Customer Satisfaction Survey
Measures how products and services of a Company meet or surpass customer expectations. It helps businesses and organizations gain better understanding and overview of their customer’s requirements and concerns to improve products and standards of services aligned to the customer’s needs.
Evaluates a proposed or new business, product or service. It aims to study the strengths, weaknesses, opportunities and threats present. Moreover, it analyzes the cost and value of the proposed business, product or service.
Price Monitoring Survey
It is research methodology used by companies in monitoring and analyzing prices at different branches including competitors’ price check in the market. It is a tool used to verify, validate whether prices declared are updated, calibrated and aligned with the standard prices set by the Company.